I am Luciano Raatgever, founder and owner of Azaria. I came up with Azaria and built every system behind it myself.
My passion lies in three things: AI, marketing and sales. Azaria is where the three come together.
I have a lot of experience in marketing and sales. In that work I kept seeing the same thing.
Many companies have a good offer, but do not know how to find their ideal customer. And when they find that person, they do not know what to send.
So they send everyone the same email. You know those emails yourself. They start with your first name and then talk about something that has nothing to do with your company. You do not read them and you do not reply.
Those who outsource it run into something else. Most agencies make you wait for weeks before anything happens.
I wanted it to be different. I wanted a system that finds the right person, works out what matters to that person right now and then writes one email meant only for that person.
I built that system myself. It is called Azaria. It works fast, and it starts afresh for every company.
I have now done this work for several companies.
AI can read and compare a great deal in a short time. That fascinates me. In Azaria, AI does the work it is good at: searching, reading and writing.
To me, marketing is knowing who your customer is and what is on that customer's mind. Without that understanding, every message is a guess.
Sales starts with a good conversation. You have that conversation yourself. Azaria makes sure it starts with the right person.
In Azaria the three come together. AI does the searching, marketing decides who you want to reach and sales turns it into a conversation.
Every step in Azaria is a choice. These are the six choices I stand behind.
Azaria first checks whether a company really fits your offer. Only then does it work out who decides there. That way you do not talk to the right person at the wrong company.
Azaria only emails people it is sure are a fit. When in doubt, no email goes out. That protects your name.
For every person, Azaria finds out what is going on at the company right now. That can be a new branch, or a job opening. That is where the email starts.
What Azaria writes about a company comes from that research. Every email is then checked. An email that does not pass the check is not sent.
You approve the sample emails before anything is sent. The replies arrive in your own dashboard. The conversation with someone who is interested is yours to have.
Most agencies need weeks to get started. With Azaria everything is ready before you begin. Start today and a meeting can be scheduled by tomorrow.
A director gets a lot of email from people they do not know. Most of it goes unread, because it is about the sender and not about them.
An email that shows you know what is going on at their company is different. That one does get read. That is why Azaria spends time on research before a single word is written.
This is not just my feeling. Research among business buyers shows the same.
of B2B buyers avoid suppliers that send irrelevant messages.
Gartner · 2025of business buyers are more likely to buy from a company that understands their goals.
Salesforce · 2023as many replies from directors when the email is about their own company.
Gong · 2023I built every system behind Azaria myself. That was a deliberate choice.
If you use separate parts made by others, you do not know exactly what happens. I do want to know. For every step I know how it works and why it is there.
If something goes wrong, I can change it myself. That is why Azaria is never finished. I keep improving it.
You do not have to learn the system. Our team sets Azaria up for you and runs it. You see the replies and have the conversations.
I build Azaria the way I would want to be approached myself. By someone who knows who I am and why they are writing to me.
Luciano RaatgeverAzaria is an AI. Your conversation stays stored in this browser.